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New Bridal Appointment Options
New Bridal Trial Appointments- Your searching for your gown for your wedding day, you are after a quality gown and a personal experience which is what Liney's offer to our wonderful new customers;

We like to tailor your appointment just for you, which is why we offer different bridal collections and appointments, all gowns will be available to browse if your budget or requirements change during your appointment. Just choose the most suitable for you and your budget and choose the right one in the drop down menu below. If you're unsure, don't hesitate to get in touch or pick one at random based on your budget.

The excitement starts here! Your appointment will be ran by a personal Bridal Stylist in one of our beautiful private dressing suites surrounded by our handpicked designer bridal gowns. Together we will build your dream wedding day look, the journey of finding your gown should be fun, relaxed and full of smiles and lots of dresses! Come and make special memories when finding the gown that makes your heart burst and fills your tummy with butterflies. We are waiting to make your dreams come true. That is what we do….. enjoy the relaxed, private atmosphere and say ‘Yes to the Dress’


Our next sale starts December 2022, Appointments open from November 2022

Gowns with up to 90% off the RRP
Size UK4 to UK26 available. We look forward to helping you find your perfect gown at a fraction of the cost. Bring up to 3 guests.

GOWN PRICES all under £899

New Bridal Trial Appointment- The Couture Collection

A Collection full of spectacular lace and beadwork, exquisite designs and luxurious fabrics. All gowns in this collection are Made-to-order, if you’re wanting a Couture gown a 6 month wait is needed (does not include fitting times). Choose from fitted fishtale to princess cut, this collection is made for the bride who wants a couture piece of art. Enjoy your 90 minutes of gown indulgence, bring up to 4 guests.

GOWN PRICES £1899-2500

New Bridal Trial Appointment- The Signature Collection

Our main collection, a collection featuring fine and gilded laces, classic lines of rich satins, new sleek mikado and soft romantic textiles. Shapes from sheath to princess cut, each gown in this collection features stunning details that create the perfect wedding gown. All gowns are Made-to-order, only a 4 month wait (does not include fitting times), if you need it quicker, most of this collection have an express 10 week delivery option. This collection is made for the traditional modern bride who wants to turn heads on her perfect day. Enjoy your 90 minutes of gown indulgence, bring up to 4 guests.

GOWN PRICES £799-1899

New Bridal Trial Appointment- The Exclusive Collection

A collection full of gowns ready to wear. Bursting with modern styles, incredible beauty and detailing. New styles added to this collection weekly. Quality affordable designer gowns, no need to order, can be taken away on the day. This collection is made for the bride who doesn’t have long to wait for her big day. Enjoy your 90 minutes of gown indulgence, bring up to 3 guests.

GOWN PRICES £499- 1299

New Bridal Trial Appointment- The Sale Collection

A small collection with a mixture of beauty, shapes and embellishments, all quality designer gowns needing a little TLC and a bride to wear them, these gowns are all discontinued styles and can be taken away on the day. Prices slashed with up to 90% off, once they are gone, they’re gone. All prices are guide prices, don’t be afraid to make an offer! Enjoy your 60 minutes of gown indulgence, bring up to 2 guests.


New Bridal Trial Appointment- VIP Engagement Party

The perfect appointment if you have your bride squad with you, Two private dressing suites are reserved for you and your party. Gowns from the signature, Couture and Exclusive collections available to trial. Special treats, including a glass of fizz to celebrate finding ‘the one’ choose your gown in ‘I said yes to the dress’ style and enjoy the party atmosphere with your squad. This appointment is charged at £60 and you can enjoy your 120 minutes of gown indulgence, bring up to 8 guests.

GOWN PRICES £499-2500

Other Appointment Options
From Fittings to Bridesmaids to Accessory appointments, we are here to look after you from beginning of your bridal journey to the day you become a Mrs.....

Bridal Retry

You had to sleep on it but now know its the one or you need that second opinion or clarification from your closest person, or you’ve already purchased/ordered the gown you just want to put it back on again and show a friend. Either way, we would love to see you again and see your bridal smile again! These appointments are charged at £15 and is refundable against any purchase made during the appointment.

Accessories Appointment

Enjoy an hour of bridal accessory indulgence! View and trial veils, boleros, bridal sashes, belts, tiaras, headpieces and much more. This appointment is charged at £15 and is refundable against any purchase made during the appointment. Bring up to 2 guests.

Bridesmaid Appointment

This one is for your bride squad! Get your girls together and book a dedicated appointment to view and trial our newest collection of bridesmaid dresses. Our in-stock collection has sizes UK4-28 to trial and purchase, styles and colours are updated around every 12-16 weeks. Keep open minded of style and colour, you all may fall in love with something unique but perfect for your big day! Special order bridesmaid dresses are a maximum of a 16 week wait, an 8 week rush delivery also available, dresses available to take away the same day. Limited to 3 people per room, please contact us once booked so we can allocate more rooms if required for your party. Virtual Bridesmaid appointments available on request if your squad is across different locations.


Bridal First Fitting

Book your first fitting with The Stitchery Service to carry out any adjustments you may require. The excitement sets in as it’s getting closer to your magical day! Your first fitting should be booked between 8-12 weeks before the wedding day, any questions, don’t hesitate to contact Jenna at or call the boutique. Remember your shoes, underwear and anything you would like to trial with your gown. You may bring one guest.

Please note for all appointments: We will ask you to complete your card details, we DO NOT charge for new bridal appointments unless stated above. If you cannot attend your appointment we ask for a minimum of 24 hours prior notice. A confirmation email is sent to your inbox 24 hours before, please confirm this appointment to prevent being charged the £25 no show cancellation fee. If you are unable to attend please cancel via the link in the email, call us or message our social media pages.

Please chose to ‘opt in’ to emails to receive your appointment confirmations and a bridal interview for your new bridal appointment. Please chose to ‘opt in’ to text messages if you are happy for us to contact you about appointments and purchases. We will not pass your details to any other company unless you ask us to.

Liney’s Brides Ltd
Croft House, 1 Queens Road, Hinckley, Leicestershire LE10 1ED



Usual Opening Hours: Mon 9.30-2 | Tue 9.30-9 | Thurs 9.30-9 | Fri 9.30-9 | Sat 10-4



If you are looking for an appointment TODAY then please call 01455 615660 to book.